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Why network operators need to get smarter about streaming video (Reader Forum)

December 16, 2022

With practically every social media platform doubling down on video over the past decade, the emergence of apps like TikTok, and the rise of competing movie and TV services, video on demand is the battleground where businesses fight for the attention of consumers.

By a long mile, most video is streamed on mobile devices. Even during the pandemic, when so many of us were sheltering at home, it was smartphones and tablets that the majority of people were watching on. The statistics speak for themselves: video accounts for over half of our time spent on social media (according to Facebook). YouTube is now the most popular platform in the $14,2bn podcasting industry. In fact, video now drives 70% of all mobile traffic data.

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