With warmer weather beckoning and consumers leaving the comforts of home for beaches, campgrounds, historic cities and other holiday destinations, many want to be able to put their pay-TV subscriptions on pause during the summer months. Indeed, the latest paper from Paywizard, the specialist in subscriber management for pay-TV, highlights that today’s subscribers are looking for greater flexibility from their TV packages.
The paper, entitled “Seize the Moments: Supersize your subscribers with active engagement” demonstrates that, increasingly, pay-TV customers are demanding a better experience at each of the key ‘Decision Moments’ along their subscriber journey, particularly when it comes to changing their subscription packages.
