We’ve all read it and heard it – in the evolving digital landscape, pay TV providers are facing increasing pressure to adapt their offerings to stay relevant and meet the needs of today’s consumers.
But, it’s important to consider that while streaming services like Netflix and Hulu have been grabbing headlines for their ability to attract today’s cord cutters, cable companies are still the dominant provider of TV content for most Americans. In fact, 83% of U.S. households are still cable subscribers.
