Cloud-delivered services tend to expand into adjacencies more easily than traditional software did. Consider unified communications as a service. Not long ago, it was about hosted telephony, then it expanded into messaging, and then into meetings. This year, Gartner stopped publishing a Magic Quadrant on meetings solutions as this product category is now covered in its UCaaS report.
That’s the simplified version of how UcaaS has expanded. The full story includes meeting rooms, whiteboards, e-signage, wellbeing, and more. My question is: What’s next? Where should the UcaaS providers go next to increase their value and competitive edge?
