As the unified communications-as-a-service (UCaaS) market matures and fewer on-premises deployments are available to convert to cloud solutions, competition rapidly intensifies, and providers eagerly seek to encroach on each other’s installed bases. Also, due to varying provider strategies and ability to execute effectively the growth rate and market share gap between the winners and laggards among UCaaS providers is widening. To thrive and outperform competitors, market participants must accelerate innovation, offer differentiated value propositions and quickly identify new growth opportunities.
