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Unpacking Zoom’s Plan to Acquire Five9

July 29, 2021

Via: No Jitter

It has just been over a week since we first heard that Zoom was going to dip its toes in the CCaaS market, acquiring Five9 in the process. With the news in the books, many inside and outside the communications industry are now asking themselves, “What does this all mean?”

For perspective on that question, Diane Myers, chief analyst for enterprise collaboration at Omdia, joined me for an episode of the No Jitter on Air podcast (listen below) for a discussion on the possible UCaaS implications. Myers, who reports on the top North American UCaaS providers in an annual Omdia report, shared how the Zoom acquisition might not mean much in the near term, but for the long term, it might translate into business growth — or a potential liability.

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