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How Cisco is Embracing the Changing Telephony Market

August 9, 2021

Via: No Jitter

In preparation for the Cisco, Microsoft, and Zoom comparison session at Enterprise Connect, Brent Kelly, president and principal analyst at KelCor, and I met with each of the companies for a detailed review of their current offers and future plans. First up, we sat down with Cisco for several meetings, starting with a conversation on how they are approaching telephony in the UC era.

Clearly, Cisco is looking to set the stage for the comparison, as it has been very focused over the last year on technology innovations and new business models. Cisco is demonstrating a range of new capabilities and features while significantly reducing overall Webex pricing and creating compelling value cases.

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