Last month our Telco Transformation poll addressed a rather controversial issue in the pay-TV industry: should operators focus on younger, millennial customers or on older, more traditional customers?
In recent years the phenomenon of cord-cutting has generated headlines, as pay-TV providers struggle to adapt their business to the needs of younger audiences. These millennial customers want flexible contracts, on-demand services, access via any device of their choice and they want all of this for considerably less than previous generations have paid.
