Delivering standout content that entices and engages viewers is a continuous challenge for modern content providers, especially in capturing the fast-paced action of live sport. Recognizing that personalization is paramount to audience engagement, at the start of the 21/22 season, DFL Deutsche Fußball Liga GmbH launched several fan-first offerings, many of which use Amazon Web Services (AWS). Among these is the league’s award-winning Interactive Feed, which is built on TeraVolt GmbH’s TVXRAY. Leveraging a host of AWS Media and AI services, the solution personalizes the audience experience, automatically populating the viewer’s screen with custom video alerts, statistics, and graphics that encourage interaction and extend audience engagement.
