DALLAS—On February 25th, Stephen Arnold Music president Stephen Arnold will take part in a panel discussion on the future of local TV marketing as part of TVNewsCheck’s popular webinar series Working Lunch. Arnold will join executives from NBCUniversal, TEGNA, Fox Television and PPI Releasing in reflecting on how television stations are changing marketing strategies for a media environment dominated by on-demand programming and streaming services. The panelists will share their thoughts on how stations can enhance their brands in ways that resonate with today’s consumers.
