The Switch, a leading global provider of live video production and transmission, delivered groundbreaking interactive live coverage of the 2021 Melbourne Cup Carnival with trailblazing interactive over-the-top (OTT) streaming service Aura. The Switch’s cloud-based MIMiC Transmission™ service powered live coverage via multiple viewpoints from Australia’s most famous annual horserace, including track-side cameras, jockey-cam views, race data and bonus content from accompanying events including the Lexus Melbourne Cup and exclusive marquee parties. The end result was a complete virtual race-day program that gave Aura’s global subscriber base a never-before-seen live sports streaming experience.
