Last week RingCentral held its analyst event (still virtual). As part of that event, RingCentral discussed their partnerships with both premises PBX vendors and global service providers (GSPs). What struck me is the scale of the market where RingCentral has built partnerships and may gain subscribers.
A number of factors may drive this success:
- RingCentral is a well-established brand in the UCaaS space, so many VARs and agents already have an understanding of RingCentral and can move easily to an SP or premises migration offer that is based on RingCentral.