Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q1 2023 Invalid Traffic Benchmarks Report, a comprehensive examination of the global state of IVT and ad fraud in Q1 2023 across the top two CTV (Roku, Amazon Fire TV) and mobile (Apple, Google) app stores.
Key Findings: Q1 2023 IVT Benchmarks
Global IVT on Connected TV rises above 20% again
- 21% global IVT rate for open programmatic ads on CTV devices in Q1 2023, up from ~18% during Q3 and Q4 2022
- Apps in the ‘News’ category had the highest IVT rate on both Roku and Amazon Fire TV
- Google Chromecast devices had the highest IVT rate (53%)
