Top

On-demand roaming in the digital age

International mobile roaming and more specifically, data roaming, has witnessed major changes in terms of regulation, pricing, offers and overall customer experience in recent years. Several recent instances of bill shock, a known barrier to customer adoption, have led to some countries taking steps to regulate services and provide consumers with more information about their spending.

Even with this safety net in place, high costs still prevent the wide scale use of data roaming. To combat this, proactive communication service providers have begun offering competitively priced data bundles and specific “roam like home” plans to entice more subscribers to use data roaming.

Read More on RCR Wireless News