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NeuroMedia Software launches NeuroMedia Analytics, an innovative audience measurement platform

December 6, 2021

NeuroMedia Software, a company specialising in audience measurement solutions for the Media & Entertainment (M&E) sector, has today launched NeuroMedia Analytics, a powerful new platform aimed at content providers to understand the behaviour of their audiences.

A cross-media solution for audience measurement, NeuroMedia Analytics recognises that the pace of change in media consumption and related technology is faster than ever in the era of streaming. This means that the requirement of M&E organisations to enhance their understanding of audience behaviour via comprehensive, accurate and consistent analytics is increasingly acute. By making some parts of its new platform open-source and supportable by SDK extensions, NeuroMedia Software has addressed this demand with a flexible solution that can keep pace with media consumption patterns.

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