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Lumen CMO: We think differently about fiber than our competitors

December 23, 2020

While AT&T and Verizon tout the ability of their fiber to provision multiple services and applications, Lumen CMO Shaun Andrews said his company has taken a different approach.

“One of the things that really differentiates us right now is our focus on fiber as part of the core infrastructure to an edge experience versus a distraction with 5G or content,” Andrews said. “And being able to look an enterprise in the eye and say ‘Not only do we have these capabilities, but we will build the fiber to you where you are.’ That resonates with customers, and I think that’s a differentiator.”

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