From business school, I recall that taglines create an image that customers will carry in their heads to the checkout line. I thought of this adage when I was recently briefed by unified communications (UC) company Yeastar on their new branding campaign, “Digital Value, Delivered.” The new campaign promises a pleasant digital transformation journey for every customer.
But just what comprises the pleasant digital transformation journey, and how do customers grade trip performance? In other words – does Yeastar’s new campaign create an effective image?
