Video on demand (VoD) continues to grow at an unprecedented rate as millions of users subscribe to digital on-demand video viewing experience globally. Cisco predicts that the IP video traffic will be 82 percent of the global consumer internet traffic by 2021, from 73 percent in 2016 and consumer VoD traffic will nearly double by 2021. However, digital service providers (DSPs) face a huge challenge in delivering high-quality viewing experience to customers with this multi-fold increase in consumption of on-demand video content and increased complexity. The content consumption pattern of consumers is changing rapidly.
