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How Hybrid Cloud Solutions Are Transforming TV

May 17, 2018

The television industry is undergoing a major transformation: from a business model built on traditional broadcasting, to one that relies on a predominantly digital, IP-delivered framework. In this new, highly competitive digital TV era, content producers must find ever-more efficient and scalable ways to deliver personal and relevant experiences to their fragmented, multi-channel audiences.

Amid an ongoing industry shift to ever higher definition formats – and soon, data-rich content like virtual reality – content providers need original equipment manufacturers (OEMs) to provide high-performance compute, storage, and networking. Content providers need hybrid cloud solutions to deliver the customized, broadcast-quality experiences their customers demand.

Robust infrastructures also need to be in place to handle myriad production, post-production and distribution complexities – and to give teams across the world reliable and easy access to tools and content.

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