Earlier this month, Twilio, a cloud communications provider, published research from its third annual State of Customer Engagement Report. The annual report highlights the challenges business-to-consumer (B2C) enterprises face regarding consumer loyalty, trust, and digital fatigue.
Twilio relied on three primary resources to create its 2022 report, which included a total of 3,450 respondents from Australia, Brazil, Columbia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the U.K., and the U.S., with 200 to 500 respondents from each country.