As the first public TV station to deploy an ATSC 3.0 At-Home family learning program for K to 12 students underserved by broadband, KNME-TV saw a greenfield opportunity to serve their community. To make the plan work required serious listening that led to a series of innovations. According to Franz Joachim, General Manager & CEO of New Mexico PBS, “Looking back at where we started it’s amazing how quickly we were able to modify our system and respond to the unique needs of our communities.