In 2013 when Craig Walker launched UberConference, his plan was to disrupt audioconferencing with new concepts such as the elimination of PIN codes, integration with social sites, and a freemium model. The service even had interesting hold music.
As its name suggested, UberConference was intended to be an outstanding conferencing experience. But over the years, audioconferencing has given way to videoconferencing, and the word “Uber” has become more associated with transportation than the intended expression of greatness.