Businesses everywhere are constantly trying to transform their customer experience (CX) and improve user engagement which measures whether users find value in a product or service. However, modernizing your contact center is one of the most crucial yet challenging efforts in your digital transformation journey.
When looking at traditional contact centers, they often have an outdated interactive voice response (IVR) system. This archaic technology translates into static menus, complex and layered speech dialogs, and challenging navigation—dilemmas customers would rather skip altogether.a