image credit: Unsplash

Creating a Signature Style for Video Productions

September 13, 2022

Just as certain musical performers have “signature” songs that define their repertoire, so do makers of moving images. How to find and execute a signature “look” is not easy. But when it comes, your visual style will be unique among all others.

I once asked the singer Tony Bennett how he found a signature song like I Left My Heart in San Francisco. His answer lasted nearly 40 minutes, and involved personal taste, good writers and — in the end — dumb luck.

Read More on Broadcast Beat