As a chat commerce pioneer, mobile communications provider Clickatell envisions a future in which consumers don’t just interact with brands via chat but buy stuff, too — and a lot of it. After all, the company rationalizes, people spend so much of their time now in chat — Facebook Messenger, Google Messages, WhatsApp, and so on — surely, they should be able to conduct commerce in those channels, as well.
“Chat is so beautifully manufactured to facilitate the whole lifecycle for our customer journey,” from product discovery through purchase, service, and beyond — “everything can happen there,” Jeppe Dorff, chief product and technology officer, shared in a recent briefing. “We believe the next big — biggest — commerce platform is going to be chat,” he added.
