Over the past few years, Cisco has been pivoting Webex from being a product to a platform. In communications, at a most basic level, platform means having a communications platform as a service (CPaaS) back end that the vendor can use to build its unified communication (UC) and/or contact center software on.
But a platform is more than that. If one looks at other industries—customer relationship management (CRM), office productivity, HR software, and more—the most successful platform vendors are ones that have integrated their platforms with third-party vendors.
