Sheila McGee-Smith, president and principal analyst, McGee-Smith Analytics and No Jitter contributor, recently spoke with Abby Monaco, senior product marketing manager, NICE CXone, during a NICE Talk titled “How to Surprise Your Customers: Analytics in the World of Digital Engagement” (available on demand). The talk encompassed why businesses are increasing their data and analytics use, how data and analytics can improve customers’ digital experiences, and how both helped an employee-screening company drive results.
