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AT&T To Acquire AppNexus To Establish Foothold In Digital Ad Sales

AT&T confirmed reports on Monday that it plans to buy advertising technology company AppNexus in a deal that will propel the growth of the carrier’s advertising platform and combine ad technology with AT&T’s content portfolio.

AppNexus today offers a global advertising marketplace and provides enterprise products for digital advertising for publishers, agencies and marketers. Together, AT&T hopes to strengthen its TV advertising strategy.

The Dallas-based carrier said AppNexus will become a part of AT&T advertising and analytics, led by the business unit’s CEO, Brian Lesser.

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