“A lot of operational and technical innovation has taken place across the media market during the three year gap since the last IBC,” says Jonathan Hughes, Head of Systems Integration. “We are seeing a strong resurgence of investment in every category from broadcast right through to the educational, corporate, live-events and multimedia sectors. A significant trend is the growing interest in the NDI protocol which makes IP live production more cost-effective and versatile than ever. Another is the increasing refinement, compactness and affordability of virtual studio technology made possible by latest-generation graphic rendering systems. The transition from HD to UHD continues along with growing recognition that HDR is progressing from aspirational to routine.”