ATEME, the leader in video delivery solutions for broadcast, cable TV, DTH, IPTV and OTT, today announces that its NEA streaming solution now supports full channel origination. This allows content owners, broadcasters and service providers to deliver content that is more relevant to their viewers through personalized TV channels, resulting in higher viewership and increased loyalty to both OTT and OTA services.
With on-the-fly stream-origination capabilities, this upgrade to NEA – which already allows dynamic ad insertion into a live stream for targeted advertising – now makes it possible for VOD files to be scheduled, effectively creating a new way to deliver linear streams.
