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8×8 Highlights a Pivot In Strategy at Nasdaq Event

March 15, 2023

Via: No Jitter

Last Friday, cloud communications provider 8×8, held an event at Nasdaq’s headquarters in New York City’s Times Square. The company used the event to launch several AI centric product enhancements, but more importantly, 8×8 announced a pivot in strategy. The company will continue to go to market with XCaaS — that is the coming together of UCaaS and CCaaS — as the focal point but will lead with contact center offerings instead of unified communications. In the past, 8×8 looked to “land” a customer with its employee-facing UC application and then “expand” into contact center. Now it will do the reverse.

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