Zoom’s decision to acquire CCaaS provider Five9, announced last week, has generated many conversations about the benefits of integrating the contact center with an organization’s unified communications platform. Writing for No Jitter, for example, my industry colleague, Robin Gareiss of Metrigy, showed data from her research indicating that over 60% of buyers would prefer to purchase contact center and UC from the same vendor.
So, does buying contact center and UC technology from the same provider deliver inherent advantages?
