The past two years have produced a collective shift to a predominately digital model for how consumers interact in their personal lives, at work, and with brands. The future belongs to enterprises that can deliver an intelligent, contextual, frictionless, and real-time data-driven human experience.
So for 2022, enterprises need proactive outreach orchestrated from real-time, integrated data. This requires digital-first, omnichannel engagement. As such, they must reconsider every aspect of a business, from the tools and technologies employees use to entire organizational restructuring.