The number four wireless carrier, Sprint, has selected Synchronoss Technologies to lead them in their digital transformation to help prepare for growth going forward. This is the kind of thinking every company needs to have now as going digital becomes the focus from here out. This transformation effort is called Sprint Now and is a great example of what we should see more of.
Sprint has always been the number three wireless competitor, after Verizon Wireless and AT&T Mobility. But over the last year or two Sprint has slipped to number four, as T-Mobile US has grown into the number three spot. So, faced with this painful reality, this is the kind of move Sprint needs to make now.
