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How Big Data, Mobility Up Ante for Collaboration

April 18, 2018

Via: No Jitter

Knowing the how, where, and why behind your employee and customer experiences matters more than you can ever imagine.

With integration into every facet of society, mobility has changed the way the world works and how businesses operate. Consider these statistics from Pew Research Center: 95% of Americans own a cellphone of some kind, and 77% own a smartphone. It’s official — there are more mobile-literate Americans than not.

Combine this fact with a layer of big data, and the ways in which businesses can intelligently interact with customers and partners essentially becomes limitless. Businesses can analyze data on a monthly, weekly, daily, or even hourly basis to get real-time insights into how customers and partners are using a device or system, suggesting ways to get even more out of their products, and identifying and fixing issues before they happen.

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