Windstream has expanded its relationship with AT&T to offer DirecTV satellite and DirecTV Now streaming across its entire service area to scale its video business and grow broadband subscribers.
The DirecTV product offerings will complement Windstream’s Kinetic broadband service, and play into the mobile nature of customers in that they’ll be able to watch the DirecTV Now content in their home TV room or outside of the house.
For consumers, the service feel will be the same as the telco will deliver the DirecTV Now service under its Kinetic brand, which it created to house its broadband and entertainment offerings.