Proximity won in a shoot-out against Lida, after Wunderman pulled out of the process in October. However, a cooling-off period means the BBC body is yet to make an official announcement.
The body called a review last May, 18 months later than initially expected. A spokesman said: “TV Licensing is in the process of completing the procurement process for a marketing and print services contract, to begin in 2018. The results of this process will be announced in due course.”