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JCDecaux’s programmatic trading platform launch seen as a ‘catalyst’ for outdoor media

June 13, 2018

The platform has been launched in the UK and the US but JCDecaux expects to roll it out soon in Belgium, Spain, Italy, Hong Kong, Australia, Denmark, Finland, Germany, Singapore, Dubai, Norway and the Netherlands among other markets.

While JCDecaux isn’t the first outdoor company to launch a programmatic trading platform – Clear Channel launched its own at the start of last year – for a company of its scale to adopt the technology is significant.

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