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Is your call center an effective sales channel?

July 5, 2017

Communications service providers (CSPs) spend a lot of money on their call centers. Whether outsourced to a third-party or run as an in-house department, it is expensive to recruit and pay employees, provide IT infrastructure and train staff on the latest troubleshooting tools.

As a result, many of our CSP customers ask me the same question: is it possible to leverage this investment and train our customer service teams to be an extension of our sales teams? Luckily, the answer is yes; with the right tools.

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