A visit to Mobile World Congress follows a set pattern. And the most important part of the routine is the first day of the show when the new phones are launched.
This year was no exception with Samsung, Sony and Nokia all making a pitch for your next contract. Differentiation is a challenge in the Android market, where much of the software in the phone is identical and provided by Google.
And increasingly the look of the latest phones is very similar. With screens that run to the edge of the device, in normal and plus sizes, the differentiation is often only in the photography skills (although most now have dual cameras on the back) or the addition of iris, facial or finger print recognition technologies for security reassurance.