While the recent abuse of personal data by Facebook has eroded public trust in social media platforms, mobile operators are still in good standing, according to a study that was released today.
The study by Openet found that 53% of consumers were less likely to share personal data with digital services companies such as Facebook, Skype and Spotify. By contrast, 92% of the survey respondents said they would be open to using mobile operator-delivered digital services as long as the carriers were transparent about their data processes.