A new study from The Nielsen Co. released September 11 found that the US homes receiving broadcast signals (but not cable or satellite TV) had grown steadily, up 41% over the past five years, to 15.8 million households.
The study, sponsored by ION Media, owner of 60 full-power broadcast stations in the US, found that broadcast-only homes were increasingly popular among millennial households as well. In fact, the median age of viewers in a broadcast-only home was 34.5 years, compared with 39.6 years which is the average for all TV households.
