Advertisers haven’t given up on broadcast TV, despite stories of cord-cutting, OTT and millennials’ mobile video consumption habits. Disregarding ongoing warnings of the impending death of television, advertisers continue to spend on broadcast TV just as they have for decades, according to a story from The New York Times.
Even as younger audiences drift away from traditional television and look to OTT players like Netflix Inc. (Nasdaq: NFLX), or social media platforms such as Facebook and Snapchat for their video entertainment, the broadcast upfront season continues to attract advertisers.
