AT&T confirmed reports on Monday that it plans to buy advertising technology company AppNexus in a deal that will propel the growth of the carrier’s advertising platform and combine ad technology with AT&T’s content portfolio.
AppNexus today offers a global advertising marketplace and provides enterprise products for digital advertising for publishers, agencies and marketers. Together, AT&T hopes to strengthen its TV advertising strategy.
The Dallas-based carrier said AppNexus will become a part of AT&T advertising and analytics, led by the business unit’s CEO, Brian Lesser.
